Get Full Essay Get access to this section to get all help you need with your essay and educational issues. All the issues that mentioned in the chapter 1 are important contributors to the research.
As a result, to more understand these issues, an examination of literature on the related study was carried out. As now that, literature review provides the theoretical basis for the development of the research framework of this study, which will be discussing in the next chapter — Chapter 3.
This chapter consists of the four variables which are brand awareness, self-concept, product quality, and fashion adoption. A brand has the meaning to the customers, organization, and employees. Brand is an emotional link between the company and Consumer behavior towards fasion essay.
It is something what people are purchase when they are purchasing the company product.
An excellent of brand awareness is done when the company is controlling extension in advertising, promotion, public relations and sales function. Brand awareness can build consistency and repetition. For example, people bought brands that they are known and trust Friedmann, From the researcher of Watersbrand awareness refers to the ability of a customer to recognize and recall a name, image or other mark associated with the particular brand.
Brand awareness is seen very important because it an ability to reinforce the value of market in the most competitive atmosphere when the retailers able to maintain and build brand awareness Waters, Customers are easily to recall the name of the brand when the memory is saved.
Brad explains brand awareness is also one of the two most important drivers of strong brands. As past research has shown brand awareness to have a high correlation with purchase behavior.
Top-of-mind unaided brand awareness for the product or service category is most correlated with other relevant behaviors. Generally, consumer has less knowledge about the brand after they purchased the product so that the company should build up brand awareness in order to encourage repeat purchase.
As Evan States, the average consumer has tiny knowledge of which the manufacturer was when clothes is purchased. Usually, customers would like to purchase the product that they know about the brand. Moreover, according to the Esch, et al was assuming that brand knowledge such as brand awareness and image will be an affect consumer response to the brand.
Furthermore, Esch, et al expects brand satisfaction and brand trust required brand knowledge, which is brand awareness and image.
However, there is no point if the consumer already stores the brand in memory Esch st al, The satisfaction and trust of the consumers are the outcome which the consumer had been consumed the product of the brand.
For example, people would feel satisfaction or dissatisfaction after they bought the certain brand. On the other side, the trust is built when the brand is fulfilling the promises.
As important here, brand knowledge has to consider first before an outcome of the brand satisfaction and trust. This is because the consumer would not feel anything if they are not aware of the brand. In this researcher, was found that brand awareness played a main role in the brand knowledge because it will affect brand image.
The image of the brand does not exist when the consumers are not aware of the brand.The Psychology and Behavior of Consumers in the Fashion Industry Jessica DeLace University of Rhode Island, the study of consumer attitudes, opinions, and values, is becoming the standard for marketing research and towards power and status, and the desire to be popular.
Background • Marketers, fashion researchers, and retailers. Feb 04, · Opinions expressed by Forbes Contributors are their own.
Here are the top six trends that will shape consumer behavior in The cultural shifts we . The purpose of this study is to examine the impact of brand image and advertisement on consumer buying behavior in the general public at Gujranwala city.
Questionnaire survey was used to collect the data by using non probability convenient sampling technique. Factors Influencing Consumer Buying Behaviour of Luxury Branded Goods KHOR ENG TATT Research report in partial fulfillment of the requirements for the degree of Online Master of Business Administration UNIVERSITI SAINS MALAYSIA ii ACKNOWLEDGEMENT.
The determinants of shopping behavior analyzed in this study can be further explored in marketing fashion apparel broadly with the lifestyle centers, and studies may be directed toward shifting consumer behavior in rural areas.
Consumer behavior Essay Consumer Behavior Towards Fasion Research Paper brand awareness, This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make .